Nov' 2024 bis Okt' 2025
Zukunftsraum

The Norwegian clothing company Helly Hansen is opening its first own store in Germany: in Kiel's Zukunftsraum. Until September 30, Helly Hansen will be selling sailing equipment and sportswear here, using the full range of digital shopping tools such as the Smart Mirror and touchscreens.

While the interior space of the Zukunftsraum is being redesigned to provide even deeper insights into the combination of stationary retail and innovative digital tools, the ViWiQ digital shop window, decorated by IKEA, attracts everyone's attention. The result is an impressive online sales area that captures the attention of passers-by.

From 22nd November 2024 to 25th January 2025, Vintage Fashion once again hosted a unique shopping experience at Holstenstraße 22 in Kiel's city centre. While people tried on their favourite items on site, their companions were able to browse the complementary online range on a tablet and place an order to take home. The digital mirror made it possible to record a video and share it directly on their favourite social network. At the end, the shopping experience was completed conveniently, in cash, by card or with Kiel's digital payment method, the KielGutschein.

Time for your own customers and conscientious advice are at the heart of retail. Time is a valuable commodity that is becoming increasingly precious. Thanks to digitalisation, however, time for your own passion does not have to be lost. With the digital tools already available today, you can work more efficiently and concentrate on the essentials. While vintage lovers will get their money's worth in the current store, this space is also a source of inspiration for local traders in Kiel. Here you can test out new technologies, obtain information and advice and adapt innovative ideas.

We look forward to being able to offer you forward-looking specialist presentations in this space soon.